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By The Numbers

Genre Film Is the Smartest Bet in Hollywood.

Horror, sci-fi, and thriller consistently outperform every other genre in return on investment — and they're only growing.

173%
Average ROI
Horror films average a 173% return on investment — the highest of any genre in Hollywood
$1 → $50
Paranormal Activity
Made for $15,000. Earned $193M worldwide. The math speaks for itself.
#1
Highest ROI Genre
Horror ranks #1 in return on investment across all major Hollywood genres
1 in 2
Horror Films Profit
Over half of all horror films released theatrically turn a profit — vs. only 1 in 3 dramas
Horror
The Genre That Prints Money
Get Out — Budget vs. Gross
$4.5M → $255M
IT (2017) — Budget vs. Gross
$35M → $697M
Insidious — Budget vs. Gross
$1.5M → $99M
Saw — Budget vs. Gross
$1.2M → $103M
A bad horror film still makes money. A great one can redefine a career.
Sci-Fi
Where Oscars Meet Box Office
Everything Everywhere — Oscars
7 Wins incl. Best Picture
The Shape of Water — Oscars
4 Wins incl. Best Picture
Oppenheimer — Budget vs. Gross
$100M → $950M+
Alien: Romulus — Budget vs. Gross
$80M → $350M+
Sci-fi has won Best Picture back-to-back. The Academy is paying attention.
Thriller
Audience Hunger at an All-Time High
Longlegs — Highest-Grossing Neon Film Ever
Beat Parasite
Talk to Me — Budget vs. Gross
$4.5M → $92M
Final Destination: Bloodlines — Opening Weekend
$100M+ WW
Midsommar — Budget vs. Gross
$9M → $29M + cult status
Thriller audiences are passionate, loyal, and growing on every platform.
“Horror outperforms every other genre in return on investment — and it doesn’t take a blockbuster budget to convincingly scare people.”
Paul Dergarabedian, Senior Media Analyst — Comscore
Sources: StatsIgnificant, American Film Market, Variety, Box Office Mojo, The Numbers, Deadline

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